How to use Sales Room in an Alternative Way

Step-by-step guide to creatively using your Noux Digital Sales Room for different business purposes, for example personalized showrooms to streamlined onboarding and key account management.

Discover creative and alternative ways to use a digital sales room for a variety of business needs, from lead generation to onboarding and project management.

You will learn!

• How to creatively use the digital sales room for different business purposes.

• How to enhance client engagement with alternative use cases.

• A pro tip on optimizing your showroom for better customer interaction.

 

A digital sales room is a versatile tool that enables creative uses for both internal and external communication. It's especially valuable in situations with multiple stakeholders, a need for extensive materials, ongoing discussions, and real-time collaboration. By centralizing all communication, resources, and updates in a single space, collaboration room streamlines interaction and keeps everyone aligned throughout the process or project. Below are several creative use cases for a digital sales room.

Showroom

 

 

The showroom acts as a digital space to showcase products or services to potential or new clients before the first formal meeting. It offers flexibility to host either individual companies in a tailored manner or multiple companies in a more general presentation. It can also be set up as a Trade Show Room to attract and capture leads.

Single-Client Showroom (Tailored Approach)

• • Purpose: A personalized room for individual companies, allowing them to explore specific solutions, view tailored presentations, and ask questions directly to the sales team before an initial meeting.

  • Content: Engaging personalized video introducion, Customized product information, pricing options, demo videos, testimonials, case studies, and industry-specific analyses. All content is curated to match the client’s unique needs and interests.

  • Visibility and Privacy: Accessible only by the invited client, ensuring privacy and personalization. This exclusivity lets clients explore solutions at their own pace and submit specific questions directly within the room.

  • Benefits: Provides a tailored, engaging introduction, helping you to get a meeting with a potential client, making the initial meeting more impactful by showing a strong understanding of the client’s needs.

Multi-Client Showroom (General Audience Approach)

 

• Purpose: A shared, private-access showroom that multiple prospective clients can enter, each unaware of other participants. This approach is ideal for launching new products or solutions with broad appeal. As well as enabling you to attract new potential customers and explore interest in a cost-effective way.

• Content: Engaging video introducion, general product overviews, demo videos, industry case studies, and universal benefit calculations.

• Visibility and Privacy: Each client can access the showroom independently, without seeing other participants. This creates a sense of exclusivity while allowing clients to engage with the materials on their terms.

• Benefits: Reaches multiple companies at once, offering an efficient introduction to products or services without needing separate meetings for each potential client.

• What settings need to be changed in Noux: Here's how to make sure that visitors don't see each others: click on room preference, click on members, enable "Show members and invitations to visitors?".
  Also disable the general conversation option: click on Conversations in the room preferences, then Enable conversations.

Trade Show Room for Lead Generation:

• • Purpose: A virtual trade show room where multiple prospective clients can access product information and submit their contact information as leads.

  • Content: General product demos, industry reports, introductory videos, and interactive elements like surveys or polls.

  • Visibility and Privacy: Each client can access the showroom independently, without seeing other participants. However, as a room owner, you will receive details of each visit and thus collect leads at the fair.

  • Benefits: Offers a low-cost lead-generation opportunity by engaging and capturing prospective clients at scale.

  • What settings need to be changed in Noux: Share the room with Public Link: Copy the public room link and give it to anyone you wish to join the room. You can also make the link into a QR code so that visitors can enter the room without having to tap the link. A person using this access needs to type their email address before entering the room. Make sure that visitors don't see each others: click on room preference, click on members, enable "Show members and invitations to visitors?".
    Also disable the general conversation option: click on Conversations in the room preferences, then Enable conversations.

Key Account Room

 

A Key Account Room is a permanent, dedicated space that enhances your relationship with high-value clients by providing them with ongoing access to key resources:

• Purpose:  A dedicated, permanent space for Key accounts buying group members to monitor the progress of cooperation, orders, access new updates, and communicate with their dedicated account manager(s

• Content: Progress reports, Order histories, tailored offers, other reports, updates, and other exclusive resources. Tip: Make a short video of the main events of the month.

• Benefits: Enhances the customer experience and strengthens relationships with key clients by providing a personalized, always-accessible content and conversation.

Onboarding Room

 

Onboarding new clients can be a complex process, but a dedicated onboarding room can make it seamless and efficient:

• Purpose: A structured and personalized space for new client to facilitate the onboarding process for a product or service.

• Content: Training materials and videos, training meetings recordings, user guides, tutorial videos, FAQs, tasks, and project milestones.

• Benefits: Streamlines client onboarding and reduces customers and the support team’s workload by centralizing all necessary resources in one place.

Launch Room

 

• Purpose: A collaborative space for new product launches, allowing the sales and marketing teams to engage clients with pre-release previews.

• Content: Product previews, campaign materials, pre-order information, product comparisons, and client feedback channels.

• Benefits: Offers clients early access to new information, facilitating a smooth and impactful product launch.

Upsell Room

 

• Purpose: A dedicated space to showcase cross-sell and upsell opportunities to key clients, tailored to their existing purchase history.

• Content: Upsell offers, pricing models, product comparisons, and future expansion opportunities.

• Benefits: Proactively drives additional revenue by identifying and presenting relevant add-ons or upgrades to existing clients.

Training Room / Inspiration Room

 

• Purpose: A learning environment for training and skill-building, where training group can access resources. In between coaching sessions, you can keep the learning and interest alive and give the opportunity to deepen the content of the previous coaching sessions and prepare for the next ones.

• Content: Training materials and recordings, links to articles on the theme of coaching, webinars, user manuals, and checklists.

• Benefits: Enhances training group’s knowledge and product mastery while reducing the need for one-on-one support.

Project Room

 

• Purpose: A project management room for longer-term or multi-phase projects, ideal for clients with complex needs.

• Content: Project plans, documentation, timelines, task lists, progress reports and videos, and communication channel.

• Benefits: Keeps project teams aligned and organized, ensuring that all stakeholders are up-to-date and actively involved.